All the Top Posts are Missing Something in Common
There maybe only a few of us that notice or even care when we read the “Top Ten”, “Twitfluencers“, or the listed “Internet Stars” and there are common voids. The first void is usually women. The second void if you finally get a list of women like the top 50 women in category “whatever” you will find a dearth in the amount of women of color. Of course, it doesn’t help that the person writing the post is usually neither a woman nor a person of color, this is only part of the problem. Usually when anyone asks the general reason given is that they don’t know where to find the women to add to the list or they just don’t know anyone that does.
Social media and social networking have become a reflection of the offline world. Most of the more popular people are in public relations, marketing or politics. Others are already celebrities like the following Aplusk gets because he is really Mr. Kutcher, Demi Moore’s husband. For those that are looking for their return on investing (ROI) in the social web they are generally looking for more out of their time engaging online.
Many are expanding their social web for status, raising awareness, or increasing profit margins. They are only in it for the Social Media ROI. Hopefully, many are really trying to expand their social web offline as well as online. If your social online networks are more diverse than your real life (RL) networks or if your online networks are surprisingly similar to your RL, then what has changed? If the Internet has been successful in becoming the inclusive diverse tool we have all believed and hoped it would be, then why are those top lists eerily similar to the RL issues of diversity?
The Social Media Women of Color spot on the web will address these issues in an engaging, humorous, inclusive but authentic way. There are plenty of #women2follow in the social webosphere. There are multiple avenues to find them. When you take the time to find them you will find gems. Discover interesting perspectives on any given topic in a saturated idea web.